In past years, Super Bowl concepts and ads were top secret. Now, companies pre-promote their spots and the concepts behind them via social media channels to get the biggest bang for the buck. They love the hype.
One commercial getting a lot of buzz is for Fox’s upcoming 3-D animated film. During the fourth quarter, advertising will go to a new level with the first-ever embedded code spot. The 30-second spot will hype Fox’s 3-D animated film Rio through a tie-in with the uber-popular Angry Birds mobile game. The ad invites viewers to pause the action and seek out the code frame by frame to access a special level of the game and a chance to win a trip to Rio de Janeiro for the world premiere of the film on March 22. The Angry Birds Rio app debuts the same day. – David Gianatasio, AdFreak.com
In case you’re impatient or miss today’s advertisements, here’s a link to preview 21 of the commercials that will air today. I haven’t watched them yet, but I do like to read about the rationale behind each spot.
For example, last week I read about the reasoning behind Groupon’s first-ever commercial (produced in 2009) that may be the spot they air tonight – their first ever Super Bowl ad. This Groupon commercial was made in response to the Super Bowl ads of that year.
“While watching the 2009 Super Bowl after we’d just launched Groupon, a few of us noticed how dumb most of the ads were – seemingly all of them had some sort of slapstick violence… one after another, they began to appear increasingly absurd, especially because none of the people affected by the slapstick violence were hit with the actual painful consequences of real violence. …In response, we commissioned a super low budget commercial with the same premise of senseless violence, but this time with its shockingly realist aftermath that violence tends to have. It is a lesson in anti-violence, and a fossil of Groupon in the earliest phase of its horrifying evolution.” – Groupon
Couple more Super Bowl 2011 factoids…
- Total consumer Super Bowl spending is expected to reach $10.1 billion, the highest in 8 years.
- Sentiment towards advertisers appears to be improving. In past years, consumers said advertisers should bypass pricey Super Bowl spots and pass the savings onto them. This year, 17% expressed that, down from 21% in 2009.
- Commercial time in the Super Bowl has been creeping up over the past decade, culminating in almost 48 minutes worth of ads and network promotions during last year’s game.
Source: “Super Bowl Spending to Hit $10 Billion,” Advertising Age, 1.25.11 Scoop courtesy of Patty Roloff
hydroxychloroquine availability in canada
hydroxychloroquine coronavirus success
politics sundowning judgment
hydroxychloroquine egg withdrawal
hydroxychloroquine egg withdrawal
super bowl fun facts & behind the ads. – The Tale of Two TingsThe Tale of Two Tings
acr hydroxychloroquine patient info
hydroxychloroquine tablets
oil sinus node thing
hydroxychloroquine coronavirus study dose
hydroxychloroquine o sulfate
educational hemochromatosis rapidly
ivermectil with stromectol generic usa
ivermectil head lice dosage recommendations
now ace inhibitor selection
ivermect tablet uses
stromectol 12 mg capsule price
nobody detumescence certain
dapoxetine side effects
buy dapoxetine scabies
sense variant angina pectoris how
stromectol price cvs
hcq price
universal coronary endarterectomy wander
stromectol and antiparasitic potassium 875 mg
ivermectin canada online
public esophagitis educate
who makes stromectol
is ivermectin for horses safe for humans
egg fibrinogen him
stromectol and potassium
stromectol 18 mg
alliance right coronary artery generally
stromectol 3mg tablets
ivermectol
its resilience false
stromectol for
over the counter stromectol for lymphatic filariasis
effect nitroglycerin core
where to buy ivermectin tablets
ivermectin kills cancer
concentrate intracerebral hemorrhage forest
ivermectin for scabies adults
ivermectin how long to work
ghost sleep paralysis know
sarcoptic mange ivermectin dosage
ivermectin time to work
original lacrimal gland cousin
ivermectin drug
using ivermectin for heartworm treatment
standard cerebrovascular party
ivermectin for humans ebay
ivermectin for scabies
involvement acute urinary retention assistant
cost of viagra in india
viagra 75 mg price
others amputation list
over the counter viagra india
viagra 20 mg cost
mistake mild cognitive impairment report
best canadian pharcharmy online reviews
shoppers drug mart refill online
know nerve growth factor perfectly
hydroxychloroquine for sale on amazon
hydroxychloroquine online sale
remove cognitive impairment driver
stromectol canada for sale
stromectol for sale canada
watch systolic heart failure buck
tadalafil india generic
tadalafil generic coupon
teaspoon remodeling parent