my agency’s partner company, cultivator content labs, is a video production company. it’s been so fun to watch and learn about the production world. it’s pretty nuts – and expensive – on both sides of the lens. this past year, i’ve played the role of producer for a few productions and it’s fun, exhausting and makes you watch tv and movies in an entirely different way. every set-up, the staging, the details and the behind the scenes work that goes into getting a perfect shot.
in today’s world, video content is big. and the best videos tell a story. i’ve been trying to think about that more while making my own little home videos – what’s the story i want to tell here?
one of the cultivator guys shared this movie with me. it’s simple. it’s sweet. it tells a story. enjoy.